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  • Writer's pictureErin Bailey Lake

3 Steps to Be More Persuasive in 2021

You're not alone if your business planning for 2021 feels a bit like herding bees – buzzworthy goals, uncertain direction. Here's a 3-step process to increase your persuasiveness and communication power this year.

Once you try this approach to communication, you will use it forever.

It starts with this key word: persuasion.

Persuasion is causing someone to act based on reason or argument.

No matter what our profession, we are all in the business of persuasion.

Here’s how:

NO: Start by identifying the #1 message you want to deliver.

YES: Start by identifying the #1 message your audience wants to hear.

NO: Create the presentation in PowerPoint.

YES: Create a script or outline, focusing on the message. Then add visuals.

NO: Save the best till the end.

YES: Start with what the audience is eager to hear about.

As journalists like to say, DON’T BURY THE LEAD.

Before you begin crafting each presentation, place the acronym BLUF on a card in front of you. It stands for: move the Bottom Line Up Front.

If you start with what the audience is eager to hear about, they will pay attention throughout your presentation. If you start with a slow build toward the good stuff, they will likely check out mentally and start multi-tasking. Some may even get up and leave.

Try this approach just once. And you’ll turn this New Year’s Resolution into a permanent behavior.

If you’d like to learn more about how to incorporate the art of persuasion into your communication style, contact us: or

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